At the same time, he wanted to shoot for a big financial hit that would allow the developers total creative freedom on their future projects. “We wanted it to be free, so that everyone has a chance to play,” says Matt. Monetization was an integral part of the design. I always tested it on Matt first,” he says. “I did a lot of fine tuning on the difficulty to keep the curve satisfying. So Matt got the responsibility for the mobile-specific details, while Andy experimented with the design in the Unity editor. For Andy, Matt’s junior by 15 years, Crossy Road is his first commercial mobile release. Matt has developed three other App Store number one games. The Australian duo collaborated remotely the whole time. The game released on the App Store November 20. Inspired by Froggy and Flappy Bird, as well as Disco Zoo and Fez, Crossy Road was a twelve-week project. Why did they decide to go with free to play? Why did the chicken cross the road?Īndy Sum and Matt Hall met in October 2013 during a monetization talk at a conference and after doodling a whale on their notes, started talking game ideas. Hipster Whale already grossed over a million dollars from using Unity Ads in the iOS version of the game alone.
In February, four out of ten top iOS games monetized with Unity Ads and 1500 new games started earning money! Crossy Road is fun, adorable, addictive and full of cultural references. UPDATE: Now at $3 million At our GDC event, we were proud to announce that the iOS version of Crossy Road has earned over $3 million with Unity Ads since launch.
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